Business-Boss-Lady

PRS Blackboard

Business Best Practices*

ABOUT YOUR INSTRUCTORS

Dr. Rori Alter, PT, SSC, PRSCC, CEO
Solopreneur, Self-Starter, Business Owner, Writer
PRS Owner, Head Coach & Clinician, Lead Educator

Jason Donders, BS, COO
Sport Management, Business & Marketing
PRS Business & Marketing Manager

LECTURES AND READING MATERIAL

MODULE 1

Module 1: Mission & Vision

+ Module 1 Assignment

Click Here to View Assignment 1

+ Highly Recommended Reading Material

4 Steps to Generating A Clear Vision: Lead To Win Podcast, Episode #104 (29 minutes): Podcast Episode & Podcast Transcript

4 Elements of a Crystal Clear Vision That Compels Action

Why Vision is More Important Than Strategy

3 Leadership Pitfalls to Avoid

+ Supporting Reading Material (Recommended)

4 Essential Documents for Leading Your Business, Lead To Win Podcast, Episode #115 (34 minutes): Podcast Episode & Podcast Transcript

Becoming a Vision-Driven Leader With Michael Hyatt - Amy Porterfields’s Online Marketing Made Easy Podcast, Episode 309 (46 minutes): Podcast Episode & Podcast Transcript

+ Book Recommendations

FINISH by Jon Acuff
The Vision Driven Leader by Michael Hyatt

MODULE 2

Module 2: Ideal Client Development

+ Module 2 Assignment

Click Here to View Assignment 2

+ Highly Recommended Reading Material

  1. How To Identify Your Ideal Customer Avatar - Amy Porterfield’s Online Marketing Made Easy Podcast, Episode 235: Podcast Episode & Podcast Transcript
  2. How to Clarify Your Message With Donald Miller of StoryBrand - Amy Porterfield's Online Marketing Made Easy Podcast, Episode 236: Podcast Episode & Podcast Transcript

+ Supporting Reading Material (Recommended)

  1. How to Know What Your Customers Are Thinking with Michael Hyatt - Building a StoryBrand Podcast
  2. Why People Buy: The Powerful Science of Selling with Mike McHargue - Building a StoryBrand Podcast
  3. How to Define What Your Customer Really Wants with Aaron James - Building a StoryBrand Podcast

+ Book Recommendations

  1. Building a StoryBrand by Donald Miller

MODULE 3

Module 3, Part 1: Email Marketing

+ Highly Recommended Reading Material

  1. Jenna Kutcher Podcast, Episode 369: 3 Steps to Start an Email List
  2. Amy Porterfield's Online Marketing Made Easy Podcast, Episode 322: How to Build Your Email List from the Ground Up (Episode & Transcript)
  3. A Beginner's Guide to Email Marketing by Neil Patel
  4. Where to Start with Email List Building by Jenna Kutcher

+ Supporting Reading Material (Recommended)

  1. Amy Porterfield's Online Marketing Made Easy Podcast, Episode 321: Untapped Strategies To Grow Your Email List & Your Business (Episode & Transcript)
  2. Amy Porterfield's Online Marketing Made Easy Podcast, Episode 316: How to Grow Your Email List Using Social Media (Episode & Transcript)
  3. MarketingLand - 12 Email Marketing Fundamentals to Master

+ How-To's, Tutorials & Deliverables

  1. Click Here for the How-To's

Module 3, Part 2: Facebook Groups

+ Highly Recommended Reading Material

  1. Jenna Kutcher's Goal Digger Podcast, Episode 97: Steal my Best Tips for Facebook Groups that Turn Followers into a Community

+ Supporting Reading Material (Recommended)

  1. How to Use Facebook Groups to Grow Your Business and Engage Customers - HootSuite
  2. Amy Porterfield's Online Marketing Made Easy Podcast, Episode 319: Facebook Group Engagement: Strategies You Need to Know

+ How-To's, Tutorials & Deliverables

  1. Click Here for the How-To's
  2. Facebook Group Source Tracker: Spreadsheet (Make a Copy to Use!) & Video Tutorial

Module 3, Part 3: Social Media Presence

+ Highly Recommended Reading Material

  1. Building a StoryBrand with Donald Miller Podcast Episode 115; Claire Díaz-Ortiz — 5 Ways to Become a Social Media Master
  2. Building a StoryBrand with Donald Miller Podcast Episode 115; Gina Bianchini - How to Build an Online Community for Your Customers
  3. Building a StoryBrand with Donald Miller - Social Media Video Series, Episode 1 - How to Tell the Right Story

+ Supporting Reading Material (Recommended)

  1. Building a StoryBrand with Donald Miller Podcast Episode 98; How to Use Social Media in a Dynamic, Irresistible Way with Branden Harvey
  2. Building a StoryBrand with Donald Miller Podcast Episode 83; Rachel Hollis — 5 Practical Ways to Strengthen Your Business With Social Media
  3. 5 Easy Ways to Build Trust With Your Audience, by Jenna Kutcher
  4. Instagram Mistakes - Why You're Not Growing On Instagram In 2020 - Natalie Ellis

+ How-To's, Tutorials & Deliverables

  1. Click Here for the How-To's
 

Module 3, Part 4: Lead Magnets

+ Highly Recommended Reading Material

  1. Healthy Barbell Training Guide (LM)
  2. Barbell Athlete's Guide to Filming Lifts (LM)
  3. Weigh In and Meet Day Guide (LM)
  4. Social Isolation No Equipment Program (LM)
  5. Restart Barbell Training Guide (LM)
  6. Amy Porterfield Podcast, Episode #214: The Ultimate Guide to Choosing the Right Lead Magnet for Your Audience (Episode & Transcript)
  7. Amy Porterfield Podcast, Episode #271: How to Create a Profit-Driven Lead Magnet to Boost Sales (Episode & Transcript)

+ Supporting Reading Material (Recommended)

+ How-To's, Tutorials & Deliverables

  1. Click Here for the How-To's
  2. Email Automation Tutorial
  3. Email Landing Page Automation Workaround

Module 3, Part 5: Content Creation

+ Highly Recommended Reading Material

  1. Amy Porterfield's Online Marketing Made Easy Podcast, Episode 250: How to Create a 3-Month Content Calendar (Episode & Transcript)

+ Supporting Reading Material (Recommended)

+ How-To's, Tutorials & Deliverables

  1. Click Here for the How-To's
  2. Content Orgranization Spreadsheet (Make a Copy to Use!), Video Tutorial 1, Video Tutorial 2, Video Tutorial 3

Module 3, Part 6: Meeting Details

+ Zoom Meeting Information

  1. Meeting Link: https://us02web.zoom.us/j/81835427256
  2. Meeting ID: 818 3542 7256
  3. Password: 453639

+ Hot Seat and Assignment Review Sign-Up Sheet

Click Here to View

+ Assignment Share Folder

Click Here to View

MODULE 3: COMMUNICATIONS
How-To Guides

Part 1: Email Marketing

Part 2: Facebook Groups

Part 3: Social Media Presence

There are no How-To’s for Part 3.

Part 4: Lead Magnets

Part 5: Content Creation

MODULE 4

MODULE 5

MODULE 6

FINAL ASSIGNMENT

Final Business Best Practices Assignment: Business Plan + Bonus Mastermind

+ Final Assignment Documents

  1. Business Plan Document With Descriptions
  2. Business Plan Document Template - COPY TO USE

*We reserve the right to make changes to the course descriptions and format at any time. Content is subject to change.

**The book recommendations for this course are Amazon Affiliate links.



© Progressive Rehab & Strength, LLC 2020